In the News:
Radio Mirchi’s Annual Cow Fashion Show at ISKCON

by Nishal Lama,

Posted January 24, 2010

participating cow with a complete makeover

How many would have really thought that there could be a fashion show with models being the cows. The Kombu Mela celebration that was held at ISKCON in the city on January 14 showed exactly that: cows replacing the model, where the designers where replaced by the make over artists who were none other than the students from various city colleges.

As an initiative by ISKCON to celebrate the yearly Kombu Mela, the authorities, this time, decided to organize this, one of its kind, event where cows were to replace the usual models for the fashion show. Dressed in the best attire (all thanks to the students’ efforts), the cows were sure to look different for the show. With balloons, ribbons, garlands and flowers, it was almost a no-stone-unturned thing for the students who were involved to give the make over. The students, however, had their share of fun participating in the event. Shweta, a student from Vogue Institute, said, “This is the first time ever that I have come so close to a cow, let alone dressing it up. I was pretty apprehensive when I got into this, but that was short lived. Once here, I lost all my apprehensions. I have enjoyed doing the makeover; it was so much fun.”

People from the temple singing a Bhajan during the program

It wasn’t just the make over artists, but the cows were seen equally apprehensive. Radhika, another participant said, “When I came here for the first time, the cow was really scared looking at everything that was going around. But it didn’t take a lot of time for us to get our things done. It was wonderful to see how the cow started reacting to all that we were doing. It’s, for sure, one of the most memorable experiences of my life. Echoing Radhika’s thoughts, Shweta K., a participant from Vogue Institute, said, “We have even given a name to the cow that we are doing the make over for; we have named Sahana, and she is beautiful. I have got an amazing experience being here.”

Meanwhile the Mirchi RJ’s also engaged the crowd with fun games and contests. Celebrity judges from Sandalwood, Chetan & newbie Regina, seemed to have had a fun time watching the cow beauties walking the ramp. While standing beside the winning cow for a picture, Regina cheekily said, “it feels as if we are standing beside a glam diva. I am glad that the organizers have come out with such fun concept.” Speaking on the occasion, Rahul Balyan, Cluster Head Karnataka & Kerala said, “Kombu Mela has become our signature event now. And, since Radio Mirchi has such a strong following with the youth of Bangalore, we decided to adopt and give the Sankranti celebrations a youthful and Mirchi twist. Hence, the fashion show.”

Some of the participating colleges for the Fashion Show were Vogue Fashion Institute, the fashion departments of Surana College and KLE College, Sheshadripuram College, Presidency College and so forth. The team, which was successful in bringing out a perfect themed look on the cow, was chosen the winner, and it was Vogue Institute with the theme Beauty and the Beast. The winner got price money of Rs. 10,000.

Having won the contest, Sandeep M., from the winning team said, “We were not here to win, but to participate in the event. So, it really doesn’t matter, but it has been a sheer fun to have taken part in the whole thing.” Guess, it just happens with the cows in India.

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